07 Apr How to Put Money Back Into Your Bottom Line Without Raising Your Prices.
We’re finding that business owners across the country are quickly warming up to the idea of offering two prices to their customers—a higher card price or a cash price—especially after the effect of COVID-19 on small business owners. So there’s only one question we have for you:If you could stop paying processing fees, how would you use that money to grow your business?Would you:Pay your employees more?Pay yourself more?Put more money into advertising?Buy more inventory?Go on a vacation? With rates going up like never before and businesses grappling with recovering from the pandemic—it’s quite possible that there’s never been a better time to switch your business to a Dual Pricing Program. So, let's review:Processing rates are on the rise.Business owners are forced to pay higher fees because of rewards attached to their customer's cards.You can eliminate these fees by passing along a small fee to your customer instead.And you may be leaning toward staying...